The Electrical Worker online
March 2013

IBEW Ad Campaign Broadcasts Union Message in a Big Way
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Across the country, IBEW members are hearing the same thing from friends and family: "Just saw your ad the other day."

The union's TV advertising campaign is entering its eighth month, and the reception is overwhelming, says IBEW Media Department Director Jim Spellane.

"We've heard from so many people telling us how great it is to see that we are aggressively taking to the airwaves in such a big way and on a national scale," he says.

The latest ad, "Who is the IBEW?" explains to viewers just what our members do for the country every day — from running cable and fixing power lines to keeping the railroads moving and working in some of America's most advanced factories.

"We're the people who bring the power to your home," says the narrator over images of IBEW members at work. "The ones who make sure your phone calls and Internet keep speeding along. We build things — like schools and hospitals."

The 30-second ad is running on MSNBC, CNN, CNBC, Headline News, CBS Sunday Morning and ESPN. The spot will also run on CBS March 10 during NCAA basketball games.

Last year, the IBEW ran ads during NFL games. One of them, "The Comeback," showed IBEW members building America's infrastructure, fueling the country's economic recovery.

International President Edwin D. Hill says the campaign is in line with a resolution passed at the 2011 38th International Convention calling on the IBEW to actively promote its message to the broader public.

"These ads are getting the word out about what the IBEW is all about and let customers and the general public know that we stand for excellence and professionalism on the job," says Hill.

Produced in house by the IBEW Media Department's production staff, members of Washington, D.C., Local 1200, the professionally shot and edited spots have brought a lot of positive attention to the Brotherhood.

"It was great seeing that ad yesterday!" wrote member Pete Wasko Jr. on the IBEW's Facebook page. "I think that we, along with the other building trades, should be doing a lot more of it!"

Other union members also expressed their excitement on seeing a labor union promoting itself to the American public on some of TV's most highly-rated programs.

"I really am proud of your ads even though I am not a member of the IBEW," wrote Machinists union member John J. Leveque on Facebook.

All three IBEW ads can be seen on YouTube at





Millions of viewers have already seen the IBEW's TV ads, which are currently running on more than five networks.