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January 2014

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Who We Are: New TV Spot Showcases IBEW Members

As any member can tell you, the IBEW isn't just about good wages or strong contracts. It's also about commitment to community.

That's the message of the IBEW's latest TV spot — titled "Community."

"This is about more than work," says the narrator. "Because while we might be experts in our field, we're also your friends and neighbors."

Featuring IBEW members at work across the country, the ad also shows members of Philadelphia Local 126 volunteering their time and effort to light up a Delaware little league field in need of repair.

Members are seen setting up lights and connecting wire to make the field playable.

But these aren't actors — they are IBEW members. Local 126 recently opened an office in largely rural southern Delaware, said Business Representative Rick Fridell.

"We've had jurisdiction for this area for years, and wanted to let residents know that the IBEW has always been part of the community," he said.

A Local 126 member who served as a little league coach became aware that a nonunion contractor was going to be hired to fix up the field, but he and his wife suggested the IBEW instead.

"It really opened up peoples' eyes about who we are," said Fridell.

The spot follows up on the successful "Power Professionals" ad that ran this fall. That ad has already been seen by millions of viewers and has received tens of thousands of clicks on social media.

Like previous ads, the spot was produced in-house by the IBEW Media Department.

Go to to see the spot, or watch for it on CBS and Fox Sports every Sunday throughout the NFL season.


The IBEW's latest TV ad features members giving back to their communities in multiple ways.